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Having served most recently as President and CEO of GeoBlue, he transformed the company's strategic growth and increased customer satisfaction and profitability. Prior to his role with GeoBlue, he served as President and CEO of Europ Assistance North America for 14 years, transforming its assistance offerings and client portfolio, and growing revenue through organic growth and acquisitions.

"Deybach will oversee the operations team as well as the distribution process and development life cycles for MSH International (Americas) products," said Robin Ingle, CEO of MSH International (Americas). "He will also forge partnerships with key decision makers in marketing, buying, analytics, and finance to ensure MSH International (Americas) continues to deliver a world-class experience for its clients, partners, and members."

"I'm excited to join MSH International, one of the great pioneers in the global benefits industry, and expand its growth into the United States," said Deybach. "It's a great opportunity to drive operational integration and innovation, so that we can accelerate our vision and build on our platforms and offerings."

Guillaume’s experience will be a valuable asset in our local strategy in America. I’m happy that he is joining us to continue our growth in these promising markets”, concluded Frédéric Van Roekeghem, Managing Director of MSH International and member of the Executive Board of the SIACI SAINT HONORE Group.

Deybach holds a Business Organization degree from ESSCA Business School.

About MSH International

MSH International, a subsidiary of SIACI SAINT HONORE, is a world leader in the design and management of international healthcare and death & disability insurance solutions for globally-mobile individuals. Its services are intended for employees of multinationals, SMEs and micro-businesses, workers in international organizations, individual expatriates and local high-net-worth individuals in need of international insurance coverage. Thanks to its decentralized structure, 4 regional head offices in Toronto, Paris, Dubai and Shanghai and 19 service offices across the globe, MSH International provides 24/7, round-the-clock assistance to its 2,000 corporate clients and over 400,000 insured members across almost 200 countries.